In this day and age, it’s a given that you need brand guidelines, but have you thought about guidelines specifically for your video content?
Video is now the most widely used marketing tool
Video is an increasingly crucial part of any marketing and social media strategy whether it’s for your website, YouTube or TikTok. Globally, people watch an average of 17 hours of video online per week (Statista, 2023). Using video for your business is a great way to build a community and connect with your audience while showcasing products, services, and ideas in an engaging way. And the best part? Video is becoming so accessible! Any creative or non-creative team can open their phone and suddenly become a professional videographer (or so it seems). As a wise Spider-Man once said, with great power comes great responsibility.
And herein lies the problem
When 51% of people are more likely to share video content than any other type of content (wyzowl, 2023), does your video content always best represent your brand? Does it tell your story? It’s not all about being serious and professional either. Guidelines can also help inject some personality and humour into your videos.
Reasons why you need video guidelines for your business
Consistency Video guidelines help ensure that your videos are consistent in terms of branding, tone and messaging. This makes it easier for your audience to recognise and remember your brand, which can help to build trust and loyalty over time.
Efficiency Guidelines also help to streamline the video creation process. By setting clear parameters for your videos, you can avoid wasting time and resources that don’t align with your brand or message. Even better, create templates for your team.
Quality With guidelines in place, you can ensure that your videos meet a certain level of quality. This helps you stand out from the competition and ensures that your videos are engaging and effective.
Accessibility Guidelines also ensure that your video content is accessible to all audiences. This includes making sure your videos have closed captions and are optimised for different devices and platforms.
ROI Finally, having video guidelines can help improve the return on investment (ROI) of your video marketing efforts. By creating videos that are consistent, high-quality, and accessible, you can maximise the impact of your videos and drive more conversions and sales!
Time to get started!
Taking the time to develop your own video guidelines will ensure your videos are consistent, high-quality and effective. Your business (and your audience) will thank you.
If you’re not sure how to get started, the DHD team would love to give you a helping hand.