Product Catalogue Management

Sorting

As standard, WooCommerce allows your customers to sort both the shop and individual product category pages by best sellers, price (low to high), price (high to low) and new in, making it easier for them to find the products that match their criteria, e.g. a price-conscious customer may wish to sort the products by price (low to high), so as to immediately see the products that fit their price bracket.

Filtering

It’s also possible to further extend WooCommerce to offer advanced filtering functionality, e.g. by category (for example “Hoodies”), attribute (for example “Size”), price, etc. If your store has a lot of products, I would highly recommend offering this to your customers. It builds on the above sorting functionality, allowing website visitors to narrow in on the exact product they’re looking for, whilst also hiding everything they don’t wish to see.

Delivery Management

Locations

Whether your store is local, national or international, WooCommerce has you covered. With its built-in “Zone” functionality, you can set up specific postal methods on a per continent, per country and even per postcode basis, e.g. if your store is based in Great Britain and shipping to Northern Ireland is now a real chore (you know, Brexit), you can set up a specific postal method for the “BT” postcode.

Options

Straight out of the box, WooCommerce offers collection, flat rate postage and free postage.

• Collection – this allows your customers to collect their orders from your store;
• Flat Rate Postage – this allows you to specify a postage cost per item, per order or per postage class; and
• Free Postage – offering this may entice your customers to spend that little bit extra, e.g. free postage on orders over a certain value.

If you need further or more complex options, there are extensions for that, e.g. Table Rate Shipping and Conditional Shipping and Payments.

Payment Processing

WooCommerce lets you take payments via all the major players, PayPal, Stripe, Revolut and Klarna to name but a few, and even has its own offering as well, WooCommerce Payments.

• PayPal – accept payment via PayPal itself, debit and credit cards, and local payment methods;
• Stripe – accept payment via debit and credit cards, local payment methods and express payment methods (Apple Pay, Google Pay and Microsoft Pay);
• Revolut – accept payment via debit and credit cards;
• Klarna – accept payment via “Pay Now”, “Pay Later”, “Financing” and “Instalments”; and
• WooCommerce Payments – accept payment via debit and credit cards, and local payment methods.

It’s up to you which payment gateway you choose, just be sure to carefully consider setup costs, ongoing monthly fees and the percentages taken per transaction before making a decision.