Medical Mission Network
A rebrand with heart, for those who serve with theirs
For over 100 years, Medical Missionary News supported those serving through healthcare in mission settings. But the name no longer reflected who they were — or where they were going. We helped them reposition through strategy, research and a new charity brand identity: one that honours their legacy while opening the door to a wider network of support, connection and clarity. The result: Medical Mission Network.
Making sense of the story
Before designing anything, we began with immersion and research — diving deep into the organisation’s history, its audiences, and its place within the wider charity and healthcare space. Through internal conversations and external benchmarking, we uncovered a clear insight: MMN didn’t need to change what they do — just how they show up. The new brand needed to feel trusted by long-standing supporters, but accessible to new ones. Faithful, but fresh.
A symbol shaped by purpose
At the heart of the identity is a new symbol — a cross made from a heart and stethoscope. It brings together faith, care, and medical mission in a simple, distinctive mark. That icon became more than a logo: we used it to create visual compositions and graphic framing devices across brand touchpoints, bringing consistency to everything from social templates to publications. We kept the recognisable blue, while introducing an extended colour palette to add flexibility, warmth and expression.
Built for mission
From prayer updates to field reports, fundraising campaigns to supporter communications — the new charity brand identity had to work hard across every touchpoint. The type system brings clarity and calm, while the extended colour palette adds warmth, variety and flexibility. Paired with a symbol that adapts across compositions, the identity feels consistent without ever feeling rigid. It’s a system designed not just to be seen, but to be used — by the team, by supporters, and by the communities they serve.
Special thanks
To the volunteers at Medical Mission Network — thank you for your openness, your trust, and your belief in doing this right. This wasn’t just a new name or a new look. It was a moment of realignment. We’re proud to have been part of it.