MAD//North

Capturing the Biggest Voices in Marketing

For two consecutive years, we’ve been proud to be the official media partner for MAD//Fest in Manchester (check out our work for the London event here). With the who’s who of the advertising world in attendance, we’ve captured the energy, ideas, and personalities behind some of the world’s most iconic brands, publishers, agencies, creators, disruptors, and innovators.

With some keen Man United fans on the DHD team, interviewing football legend Gary Neville each year has been a definite highlight, as well as conversations with comedy sensations Maisie Adam and Lucy Beaumont, and ever-insightful marketing heavyweight Rory Sutherland.

We don’t just point and shoot. When interviewing iconic brands like Weetabix, Jet2Holidays, Domino’s, Kopparberg, Man City and Sure/Rexona (to name a few!), it’s about listening, asking thoughtful questions, and turning those conversations into content that actually delivers value for MAD//Fest audiences.

Modelled off the explosive video marketing content we created for MAD//Fest London, we turned around quick edits for a full social media rollout, and photographed every speaker, sponsor and bit of action in between. Lower thirds and end frames are custom designed and animated to lean into the theme of the year.

Big thanks to MAD//Fest

From keynote stages to candid crowd moments, we’ve loved capturing the festival in all its glory: bold, buzzing, and impossible to ignore.