Colloide
Strategy, identity and web for those building the future
Colloide are engineering specialists working across water, energy and environmental infrastructure – quietly shaping the systems that will power a more sustainable world. But their brand hadn’t kept pace. Internally, it lacked meaning. Externally, it lacked distinction. We were brought in to develop a sustainable brand identity that felt purposeful, not performative – backed by clear strategy, a bold new visual direction, and a digital presence built to grow with the business.
Starting from the inside
We began with conversation. Speaking with employees across the organisation, it became clear the existing identity didn’t reflect who they were or what they believed in. No one knew where it had come from – and few felt connected to it. Despite this, there was strong buy-in for change. Strategically, it meant we weren’t building values from scratch, but uncovering and articulating what was already there – giving the team a language to own and believe in.
Circular thinking
Visually, the new identity centres around circularity – a core principle in both sustainability and engineering. The symbol, depicting the Earth orbiting the Sun, reflects Colloide’s role in designing systems for a brighter tomorrow. Rounded corners, a halo motif and a vibrant accent colour echo this narrative throughout. As the project evolved, so did our role – expanding into the design of one of the largest websites we’ve delivered to date. The result is a digital experience that feels cohesive, confident and quietly optimistic.
Made to last
Colloide’s internal team led the rollout themselves – and didn’t hold back. Offices were redecorated, the vehicle fleet rebranded, and the previous identity retired in one swift motion. No half-measures, no holding patterns – just a team ready to take ownership of a new, sustainable brand identity that reflects where they’re headed.
Special thanks
To the team at Colloide – thank you for trusting the process and opening the doors. Your insight and enthusiasm shaped every stage of this work, and your commitment to bringing it to life has made it more than just a rebrand. It’s a real shift in how the business shows up in the world.