270 Degrees
Capturing the Power of 3D
270 Degrees delivers cutting-edge 3D visualisation software that empowers brands and business owners to create immersive, interactive digital experiences without complex development.
Inspiring Web Design
While the technology enables users to showcase products, unravel complex systems, and bring visions to life, their existing website didn’t quite capture that excitement.
DHD partnered with 270 Degrees to build a site that would inspire potential users about the endless possibilities of 3D, attract the right prospects, and eventually grow into a hub for sharing knowledge.
Laying the Groundwork
In the first phase of their strategic two-part website redesign, the goal was to create an immersive, scalable, and customer-centric experience that effectively showcased the product’s value to different personas.
This initial phase focussed on key pages, laying the foundation for future content including Developer and Resource sections. The new site needed to be easy to update, accommodate three distinct pricing models, and tell the brand’s story in a compelling and dynamic way.
Immersive inferaces
We kicked off with a comprehensive UX audit and competitor analysis, followed by the development of wireframes and a cutting-edge UI design. Our team placed a strong emphasis on improving usability and discoverability through refined information architecture and simplified navigation.
Our Web Dev team then brought the designs to life with a responsive front-end build, integrating it with 270 Degrees’ backend software. The collaborative process positioned the website to scale seamlessly in the upcoming second phase.
The result?
🧭 A vastly improved user journey tailored to target specific personas
🔍 Enhanced clarity around product use cases and pricing options
🎨 A more immersive storytelling approach through interactive design
⚡ Streamlined navigation and faster load times, leading to reduced bounce rates and improved user engagement.
The new website marks a major step forward for 270 Degrees and now reflects the innovation and ambition behind the software itself. As we move towards phase two, the foundation is set for 270 Degrees to generate leads and pave the way in 3D visualisation.
Thank you to 270 Degrees
Thanks to the team at 270 Degrees for trusting the team at DHD to collaborate on your new website. We hope you love the new and improved user experience!